It’s never a bad thing to be jazzed by a business idea, but sometimes you’re just not sure if you’re capable of pulling off. The easiest way to deal with that is to simply test the concept and see how it stands up when you hammer it with tests. Here are a couple of questions to start with when you begin to test.
What Kind of Customer am I Looking For?
Sure, it’s easy to look at a product or service you invented and think that it’s going to cure the world’s problems, but that may be a skewed opinion. Do you know if your service actually solves anything at all for anyone else? The only way to really do that is to figure out your target audience and dig deep into what they really need.
What are You Replacing?
When someone brilliant invented sliced bread, they were replacing the standard loaf that didn’t have any slices. Bread had already been invented, and pre-slicing was just an improvement on that concept. You’re probably doing the same thing, as there is probably a product that already fills the niche you’re trying to break into, too. So what makes your product better than the one that’s already there, and how can you convince others that that is the case?
How Can You Demonstrate?
Your idea might be a good one, but if people can’t see it, visualize it, and in some cases, touch it, then you might be dead in the water when it comes to selling it. Studies show that when a person can touch something, they’re much more likely to make a positive assessment about it and buy it.
